Grits & Biscuits November 20th

Yes sir!!! The official Grits & Biscuits Party is on one mo gin!

There will be nuthin but shakin’, pelvis poppin’, booty droppin’, and bunny hoppin’ on Nov 20th in Brooklyn!

Details here:
http://www.facebook.com/event.php?eid=111761508887921

A few suggestions for first timers:
1. Leave your bougie attitudes at home. This definitely NOT a velvet rope bottle poppin’ VIP party.
2. Wear clothes you can move in. Comfort over cute will pay off when its time to get crunk!
3. Stretch in advance! This is more of a mandate than a suggestion! We will not be able to hear you scream when you pull your hamstring trying to do something that you did when you were in college!
4. So if you drop it low….make sure you can bring it back up!
5. Come to HAVE FUN and LET GO!

Kid Cudi Performs Outside Bape Store

Kid Cudi Outside The Bape Store

Kid Cudi Outside The Bape Store

After acting a complete ass on 106 & Park, Cudi performs a secret show outside of his old work place the Bape store. Cudi shut the block down and it always good to give back to the fans that support you on a daily bases. Can’t take credit for this though. This was ll his management and G.O.O.D. Music. G.O.O.D. look.

Checkout the footage below:

Kid Cudi – MOTM II Campaign (The Making of the Album)

So the campaign continues with the homies at Complex.com dropping a wealth of knowledge and insight into the creation of Cudi’s sophmore album “Man on the Moon II: The Legend of Mr. Rager”. They talked to the producers and featured artists from MOTM II to get their perspectives on working with Cudder on the album. Check it out HERE.

Here’s an excerpt from the article as Emile discusss “All Along”

It’s a very personal record for Cudi obviously and something he was dealing with at the time, and he just expressed it on the record. I had the drums and the piano for the beat and we were just in the studio and played that and he was just into it. He sat and sort of freestyled it. I remember he did it quick, and as soon as he got in the booth and did the first line I was just like, ’Oh shit, that’s going to be the shit.’ It was classic Cudi delivery, the style on it was just classic, and I remember texting Pat because Pat wasn’t there, after one line. I was like, ’Yo, we got a fucking banger right now.’

Kid Cudi – MOTM II Campaign (Tracklist Reveal)

So we released the tracklist for Cudi’s new album and of course we kept it consistant by revealing the tracklist to Cudi’s crazy mob of fans that we’ve created. The reveal of the tracklist got great coverage from all of the popular music blogs (idolator, complex, rapradar, nah right, etc.) and we also received a crazy response from the fan on Cudi’s Facebook page (7,000 likes and 900 comments in 2 hours). I can’t wait until the album comes out and I can see the first week numbers. I hope to prove that the formula works. CwF+RtB=$$$

Kid Cudi – MOTM II Campaign (Album Cover Reveal)

As promised, I plan on walking you through the marketing and promotion stage of releasing an album. And as some of you know, today we released the cover of Kid Cudi’s highly anticipated album “Man on the Moon II: The Legend of Mr. Rager”.

If I may say so myself (without sounding like Im overselling the album), this cover is best that I’ve seen all year. The lighting along with the aged look of the cover prepares you for the overall theactrical feel of Cudi’s album. Im a HUGE believer in visuals because they play a big part in setting the tone and feel of an album. When you listen to music, you automatically create some kind of visual in your head and the visual you create is usually a derivative of the visuals you’ve already seen from the artist. And this Cudi album cover nails it.

The Reveal:

Where: Facebook – We choose to reveal the cover on Facebook because of the viral potential of the platform and because of the 2.7 million fans Cudi has on Facebook.

When: We released the cover as soon as it was approved. The approval process for this cover was a bitch and we were already a little behind schedule on releasing it, so we wanted to get it out there as soon as possible. The back and forth between a label and artist management is crazier than you would think (its usually all for the best though).

Fun Facts:

1. This album photo shot was over two months ago in a mansion in upstate New York.
2. The photos inside the insert are a 100 times crazier than the cover
3. The original album cover looked 10 times better. The original didn’t have the stars (the stars were photoshoped in).