INFLUENCERS in-depth Series / STEVE STOUTE

Influencers Steve Stoute

INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).

Forbes Hip Hop List

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forbes hip hop list

So it looks like Ciroc is doing pretty well. With the deterioration of Bad Boy Records, Sean John and Diddy’s recording career it still looks like the greatest self-promoter in hip-hop history was still able to find a way to not only keep himself a float but to wind up in the #1 spot on the Forbes hip-hop list. Jay-Z comes in a close 2nd with $450 million.

The pattern continues with the top spots belonging to the artists that can leverage there recording career the best by venturing into other industries. To be honest I think Diddy and Jay-Z continue to make music because its a great promotional tool for their other business, not because its a money maker. I’m sure they still love making music but more than anything making music is good for keeping them relavent and influential enough to dictate consumer behavior for their other businesses.

Checkout how Forbes tallies up the numbers below:

Forbes Methodology

In order to form the list, we followed the same procedures we use to calculate the list of the world’s billionaires (released today) — valuing current holdings, looking at past earnings, leafing through financial documents and talking to a bevy of analysts, attorneys, managers and other industry players to find the nitty-gritty details. We considered only performers, which is why hip-hop mogul Russell Simmons isn’t on this list.

Though other hip-hop artists including Lil Wayne, Pharrell Williams, Rick Ross and others — not to mention pop sensation Bruno Mars, who penned Travie McCoy’s hit song “Billionaire” — frequently speak of ten-figure desires, we kept our list to five because of the lack of information available on the fortunes under $100 million.

Influencers: How Trends & Creativity Become Contagious

INFLUENCERS How Trends & Creativity Become Contagious

INFLUENCERS TRAILER from R+I creative on Vimeo.

I know I’m super late with this video but I didn’t have this site when this video was released and there’s no way I could go on without this video on my site. Influencers is a dope documentary that takes an in-depth look at what makes someone an influencer. In my industry, being an influencers is worth more than anything and some of the people featured in this documentary are the biggest influencers in the business. Kudos to Paul Rojanathara & Davis Johnson.

SYNOPSIS

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

IN ORDER OF APPEARANCE
ROB STONE
JON COHEN
JOSH PESKOWITZ
SKY GELLATLY
DEIRDRE MALONEY
JEFF STAPLE
DAMON CREPIN-BURR
DAO-YI CHOW
DAVID GENSLER

Books That Are Cool: The Brand Gap

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The Brand Gap is a dope short read that thoroughly describes what a brand is and “How to bridge the distance between business strategy and design.” The book is full of interesting images and examples to keep your attention (a 3rd grader could read and understand this book). If you can’t finish this book, you might want to check this video out.

Through my adventures in the world of the music business and marketing, the number one most misused/overused word has to be BRAND/BRANDING. People use it in the most ridiculous ways by considering random things brands when they’re actually just random things. For example, the mom and pop resturant on my block is not a brand. But the brand gap clearly explains what a brand is and how branding plays a part in creating a business strategy.

They mad a cool powerpoint version of the book too. Check it out below:


The Brand Gap