Forbes Hip Hop List

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Forbes_logo

forbes hip hop list

So it looks like Ciroc is doing pretty well. With the deterioration of Bad Boy Records, Sean John and Diddy’s recording career it still looks like the greatest self-promoter in hip-hop history was still able to find a way to not only keep himself a float but to wind up in the #1 spot on the Forbes hip-hop list. Jay-Z comes in a close 2nd with $450 million.

The pattern continues with the top spots belonging to the artists that can leverage there recording career the best by venturing into other industries. To be honest I think Diddy and Jay-Z continue to make music because its a great promotional tool for their other business, not because its a money maker. I’m sure they still love making music but more than anything making music is good for keeping them relavent and influential enough to dictate consumer behavior for their other businesses.

Checkout how Forbes tallies up the numbers below:

Forbes Methodology

In order to form the list, we followed the same procedures we use to calculate the list of the world’s billionaires (released today) — valuing current holdings, looking at past earnings, leafing through financial documents and talking to a bevy of analysts, attorneys, managers and other industry players to find the nitty-gritty details. We considered only performers, which is why hip-hop mogul Russell Simmons isn’t on this list.

Though other hip-hop artists including Lil Wayne, Pharrell Williams, Rick Ross and others — not to mention pop sensation Bruno Mars, who penned Travie McCoy’s hit song “Billionaire” — frequently speak of ten-figure desires, we kept our list to five because of the lack of information available on the fortunes under $100 million.

New Music: Big K.R.I.T. – “Time Machine”

returnfinalcover

returnfinalcover

There is no way you can be from the south and not feel Big K.R.I.T. His music is a gumbo mix of all the best ingredients from the south. A little bit of Outkast, a little bit of UGK and a whole lot of 808 trunk music. Big K.R.I.T. is by far my favorite rapper amongst these new cats.

Anyway another joint from his new album “Return Of 4eva” was released today and it bumps. Check it out below.

Big K.R.I.T. – Time Machine by Unsimilar

Coolhunting

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cool_hunter

cool·hunt·ing

-verb
is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends. The word derives from the aesthetic of “cool”.

Coolhunting is a word that was created in the 90s that needs to be deaded. Kids these days are too smart to go for the same “Coolhunting” tactics of the 90s and early 2000s. Companies that use these same tactics will not survive. Companies that want to be cool or seem cool can’t become cool through market research. They have actually have to be cool, they can’t fake it, they have to live it from the CEO to the guy that cleans the office at night.

Checkout a pretty interesting documentary from Frontline (PBS). It breaks down coolhunting and tactics companies use to become cool.

Frontline: Merchants Of Cool

New Music: Chip Tha Ripper “Gift Raps”

chip_tha_ripper_gift_raps_cover

chip_tha_ripper_gift_raps_cover

True Story: I actually got the privilege to listen to “Gift Raps” about 8 months ago when I was in Cleveland to meet up with Chip. The project was supposed to be released about 3 months ago and and it was originally supposed to be up for sell on iTunes but I guess Chip wants to give something to the fans before he hit SxSW (great timing!).

Check Chips new project and video below:

Chip Tha Ripper – Gift Raps by DJ Square BiZ

Chip Tha Ripper – Light One Up from illRoots.com on Vimeo.