Jay-Z’s Decoded book campaign is one of the best campaigns I’ve seen in the past two years without a doubt. From front to back, Decoded pushed the limits at every point of the campaign from online promo to the traditional promo and now they’re pushing the limits with their new iPhone/iPad app.
Fuzz Productions was brought on to make a simple app for Decoded but ended up creating a completely immersive multimedia app with dynamic layouts, custom animations and integrated audio and video. The app also includes over 30 minutes of video interviews, interactive lyrics, user polling, and in-app purchasing of Jay-Z’s work. NEXT LEVEL. Big up to Fuzz Productions. Never heard of those guys but they obviously know what they’re doing.
Checkout the video below to see what I’m talking about:
…PS: The app won a FWA award as well… good shit!