So it looks like Nike Basketball is back at it with their new “Black Mamba” campaign. Nike has been leaking 30 sec teasers for their “Black Mamba” short film produced by Robert Rodriguez. I’m a huge fan of teasers as a marketing tool but these teasers are wack for a few reasons.
1. The teasers are way too over the top. I know they’re doing that to be funny but it comes across as corny.
2. The teasers feature Kobe as a competitive basketball star going up against a team of basketball monsters. I feel like I’ve heard that story before… oh yeah… Space Jam with Michael Jordan. People are already tired of Kobe trying to be like MJ and this will probably piss people off more.
3. The cameos in the teaser suck. You have a washed up action hero (Bruce Willis), a great musician but terrible actor (Kanye West) and the random guy from the Machete movie. I used to Nike commercials having people like Chris Rock, Tyra Banks, Spike Lee, etc…
4. And finally who thought it would be a good idea to put Kobe Bryant in a short film. He has no personality and he’s about as interesting as a cardboard box.
I loved the MVP Puppets from last year but I think Nike dropped the ball this year with this “Black Mamba” campaign. This campaign is almost as bad as the Nike Football “Boom” campaign. Checkout the teasers below and judge for yourself:
I have to agree with you on this one…
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