Seth Godin is really one of the most amazing minds in our lifetime. He continuously challenges the status que in creative/fun ways (Ms. Frizzle Style). His approach to modern day business and marketing is second to none. I’ve read his blog on a daily basis for the past 2 years and he has single handily changed my approach to work, marketing and technology. (damn that sounded like an infomercial)
If you have a sec. check out his blog and if you have more time check out one of his books.