Connect with Fans + Reason to Buy = $$ is the strategy I follow 100% of the time when it comes to creating and executing my online marketing campaigns. When Im working a campaign my focus is always on connecting with the fans online, whether its through Facebook, Twitter, YouTube, etc. Getting placements and features on popular music blogs is cool but if your not engaging and energizing the fans then they’re going to show up when its time to buy the album.
The Cwf+RtB=$$ concept actually originated from Michael Masnick. Checkout his presentation on the concept below:
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