The Kid Cudi “Man on the Moon II: The Legend of Mr. Rager” Campaign:

So the Kid Cudi Campaign that I’m working on is finally starting to pick up some steam and I want to invite everyone to see how a major label promotes a big release. So for the next couple of months I will be blogging and updating you folks on every step of the process. Enjoy!

Campaign Conditions (“what Im dealing with right now”):
1. The folks in the Radio promo dept have been working Cudi’s lead single “Erase Me” to try to spins in major markets but they’ve been unsuccessful (Cudi is not a radio artist so we kinda figured that already)

2. Cudi is unavailable for interviews, appearances and promo. (have to figure out a way to promote Cudi without Cudi)

3. Cudi has an incredible amount of energized fans that are very active online (a lot of room to do something creative online)

4. Cudi has a merch store full of cool merch but no one currently knows about it.

5. Cudi only has a MySpace page and Facebook page (he hates Twitter. FML)

6. No Assets except for lead single (no artwork or press photos)

7. Official release date is November 9, 2010

So with being faced with those conditions I had to create a social media campaign that would promote Cudi’s lead single & album, promote the merch store and energize fan for the “Man on the Moon II: The Legend of Mr. Rager”.

So for the past month I’ve been working on Cudi’s social media campaign. Check it out so far:

Social Media Campaign Goals:
– Promote Kid Cudi’s new single “Erase Me” (wasn’t getting any radio play so the internet was its only outlet)
– increase Kid Cudi’s Facebook fans by 50%
– Drive traffic to the Kid merch store for fans to purchase items
– and finally i wanted to catch the attention of the people at G.O.O.D. Music

The Execution:
– Created a “Erase Me” Video Contest hosted on FB amongst Cudi’s 1.5 million FB fans. Grand Prize = $1000. User with the most FB Likes wins.
– Daily post of engaging content including giveaways, cudi facts, and new video/music.
– Created a FB tab for the Cudi merch store and had giveaways to drive traffic
– Promoted the “Erase Me ” video contest on popular music sites that Cudi fans visit on the reg.

The Outcome:
– More than 150 user created videos. Over 500,000 total views. Over 100,000 engaged fans waiting for the official video.
– The amount of Cudi FB fans currently stands at 2.4 million (well over a 50% increase)
– Soldout of every item in the merch store within 3 weeks
– multiple tweets from G.O.O.D. Musc staff trying to figure out who started it all

So it looks like the formula may work (CwF+RtB=$$$). I tried to told them. Now on to the next part of the campaign. “Kid Cudi Tagging”